Thursday, November 23, 2006
Rolex Series attendance up for 2006 season
SCNews Wire-DAYTONA BEACH, Fla. – New racing venues, close on-track action and championships that came down to the final laps of the season all contributed to record numbers in television viewership, attendance and media placements for the 2006 Grand American Rolex Sports Car Series presented by Crown Royal Special Reserve.
Beginning with the 44th Rolex 24 At Daytona in January and ending with the Discount Tire Sunchaser nine-hour finale at Miller Motorsports Park on Labor Day Weekend, the 2006 Rolex Series season was full of door-to-door racing in both the Daytona Prototype and GT classes. Fans both at the track and watching at home took notice.
With a four percent increase in ratings on SPEED, and eight percent jumps in households and viewership, Rolex Series races attracted nearly a quarter million viewers per race. SPEED has been the home of the Rolex Series since its inception in 2000, and television ratings for Rolex Series races regularly rank among the top-tier of road racing series on the motorsports network.
Homestead-Miami Speedway saw a 75 percent increase in attendance and corporate sales were up 300 percent, while Barber Motorsports Park had its largest Rolex Series crowd to date in 2006. Strong crowds for the Crown Royal Grand American Challenge of Long Beach, the Mexico City 250, the Brumos Porsche 250, the Sonoma 250 and the EMCO Gears Classic at Mid-Ohio Sports Car Course also contributed to the record attendance figures.
Only 3 months till Daytona!!!!
News and photos used with permission of the Grand American Series.