From the ALMS website:
"The American Le Mans Series presented by Tequila Patrón announced today a ground-breaking, multi-year broadcast and digital agreement with ESPN that ALMS President/CEO Scott Atherton is calling “a game changer.” The innovative deal involves televising the world’s premier sports car series over several ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com. Intersport, an award-winning media and marketing agency, represented the Series in the new television and digital agreement with ESPN."
Read more at this link.
This is great news for racing fans here in the US. Lots of coverage is planned according to the website.
Monday, January 03, 2011
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