A pair of industry giants in the realm of slot car racing, R/C cars, and true-to-life model kits have formally joined forces.
Following 19 months of negotiations involving the companies’ home offices in Germany and Austria, Carrera of America and Revell have merged their operations to become Carrera Revell of Americas Inc. Carrera’s Frank Tiessen and Revell’s Lou Aguilera will serve as co-presidents leading an expanded operation that will now include Latin America in addition to the U.S. and Canada.
“We quickly recognized that there are synergies between the Revell and Carrera brands,” Tiessen says. “Both companies have long histories with strong, enthusiastic fan bases — so while we didn’t want to alter the end product, we are excited to offer a better, more streamlined operation for our business partners and expand our operations into Latin America. With slot cars and realistic models, we have something for every age group — children to adults — and this partnership will allow us to now bring those to more people around the world.”
As of this month, Carrera Revell of Americas is operating out of a combined warehouse in Atlanta. The streamlined business and combined team allow retailers to more easily reach minimum shipment levels by ordering slot cars and model kits in a single order.